NIVEA INDONESIA

KEMILAU BIRU
Type of Work
Art Direction, Illustration, Social Media

Type of Client
Commerce, Fashion
Role
Art Director & Lead Graphic Designer

Team – Collaborators
* IMG- Maika Collective Studio (Agency)
Rendi Maulana, Regitta Jasmine, Quinsha Jasmine
Project Status
Completed

Project Length - Year
2 Months - 2020



Since 2017, on every Ramadhan, Nivea holds a campaign called Kemilau Biru. With this campaign, Nivea aims to bring out the spirit of Ramadhan by selling their exclusive hampers with a very special price point. Nivea collaborates with scarf, make-up, and muslim attire brands for the exclusive gift. Also from a couple of research, turns out during Ramadhan, customer’s urge to shop is increasing.




THE FLORAL ILLUSTRATION 


Bridging the possibility of other implementations in high fashion products such as fabric in scarves and bags. The illustration style is less detailed so it compliments the product and emphasizes the playfulness while still feels elegant. The colors & elements in the patterns is representing the keywords of the products that consists of key ingredients of the product, the target market, and the direction overall.




ILLUSTRATION ASSETS






KEMILAU BIRU HAMPERS
ENTIRE WORLDS BY MARIO PEGAS IS A CREATIVE & DESIGN PRACTICE THAT FOCUSES ON SOLVING PROBLEMS THROUGH FORMING NARRATIVES & VISUAL STORYTELLING AS CARRIERS OF VOICES. OFFERING NEW EXPERIENCES & LANDSCAPES, THROUGH IDENTITIES, MYTHOLOGIES & EVENTUALLY, ENTIRE WORLDS; AS CREATIVE STRATEGIES TO CARRY LEGACIES & LEAVE A MARK.

CONTACT@MARIOPEGAS.INFO 
(+62)  x  TEBET, JAKARTA




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