BOOKURAMA

Type of Work
Branding & Identity, Print & Object(s)

Type of Client
Art & Culture, Publishing
Role
Creative Director & Co-Founder

Team – Collaborators
Rama Putra (Co-Founder & Business Director)
Project Status
On Going

Project Length - Year
2020



Bookurama is a publishing & retail company focusing on creating goods & objects inspired by classic literature & the reading culture. Originally Bookurama was to be Rama Putra’s personal project on creating custom bookmarks but then the idea repurposed into something even more. Coming up with the name itself; which consists of essentially two words; ‘book’ & ‘rama’. Book is meant to represent book, both in English & Indonesian — while ‘rama’ is inspired by Rama Putra’s name & the use of the word ‘rama’ is inspired by Rama’s heritage in Hinduism, meaning the place of worship and often times used as suffixes in terms like ‘Cinerama’ which is a place of wide film projection, which evokes scale.

The company aims to celebrate & encourage the culture of lit appreciation & reading, with inventive designs, while bookmarks is one of its main products — the aim is for a bigger vision. As a platform for publishing books & retail which boasts high curation and highlighting underrated & classic literature alike.






THE LOGOGRAM


The logogram is inspired by the process of enlightenment; a spark of ideas, feelings & memories when one encounters a book. 

LOGOGRAM

The shapes of the logogram also meant to represent the shape of the bookmarks; which is the pilot project of the publishing company. It’s minimal, Swiss-inspired logogram makes it a more elegant brand identity. 




THE FLAVORS OF ENLIGHTMENT


The Flavors of Enlightment is the first bookmark collection from the publishing company; the concept derrives from the myriad of flavors in inspiration one experience from reading their first books. We curated essential authors; from classic literature that are deemed fundementals. We want to celebrate first encounters; the first of everything — the spark of enlightenment one experience when reading their first essential literatures. These authors are deemed timeless; fundemental — as to our identity. The first collection consists of five writers: Mary Shelley, Dante Alighieri, Aldous Huxley, HG Wells & F. Scott Fitzgerald.




MARY SHELLEY BOOKMARKS





DANTE ALIGHIERI BOOKMARKS








F. SCOTT FITZGERALD BOOKMARKS





ALDOUS HUXLEY BOOKMARKS






HG WELLS BOOKMARKS
ENTIRE WORLDS BY MARIO PEGAS IS A CREATIVE & DESIGN PRACTICE THAT FOCUSES ON SOLVING PROBLEMS THROUGH FORMING NARRATIVES & VISUAL STORYTELLING AS CARRIERS OF VOICES. OFFERING NEW EXPERIENCES & LANDSCAPES, THROUGH IDENTITIES, MYTHOLOGIES & EVENTUALLY, ENTIRE WORLDS; AS CREATIVE STRATEGIES TO CARRY LEGACIES & LEAVE A MARK.

CONTACT@MARIOPEGAS.INFO 
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