BINA NUSANTARA UNIVERSITY

COMPANY PROFILE

Type of Work
Art Direction, Branding & Identity, Editorial

Type of Client
Academia & Education

Role
Art Director & Graphic Designer

Team – Collaborators
* IMG- Maika Collective Studio (Agency)

Project Status
Proposal

Project Length - Year
2020

A proposal for Bina Nusantara University’s brand identity & company profile redesign; the project. The direction was inspired by the university’s early local history of being a Computer Academy; a technically adept visuals to portray data. The usage of geometric enlarged geometric shapes (sourced from BINUS’ logo) and implementations of oversized typography exercises to emphasize the modernist & strong industrial look.

The objectives are to create a more sleek & minimalistic designs which are also attentive to what the students are looking for in an international university, as well as creating exciting and aesthetically pleasing data visualizer for the public consumption. The overall image of the new BINUS Company Profiles is that BINUS is a high-class university that is more sleek and concerned about forward thinking, and progressive education. The idea was to portray Bina Nusantara as a forward-thinking, disruptive, and a pioneer in breaking boundaries as an international institution in Indonesia.