KEY ART

INSPIGO

BRAND REFRESHMENT

Type of Work
Branding & Identity, Social Media

Type of Client
Academia & Education, Media

Role
Art Director & Graphic Designer

Team – Collaborators
* IMG - Maika Collective Studio (Agency)
John Carlo, Prisella Emmanuela, Phelia Amadea
* Illustrator
Erin Dwi Azmi

Project Status
Completed

Project Length - Year
2 Months - 2022

Inspigo (Inspiration on-the-go) is an educational platform through podcasts that provides high-quality information and new ways of learning. Audience can develop themselves by learning new skills and knowledge every day from professionals and experts from various contemporary industries through these podcasts. Inspigo approached us to replenish or refresh their visual communication, the idea is to appeal to a more younger audience, making it more accessible & visually attractive; while accomodating every function, and also create new direction for the branding that’s much more coherent & concise in its use.

REFRESHING THE BRAND’S VISUAL

The main elements of Inspigo was sourced from the brand’s vision to become a one-stop easy solution. The circle presents a spot where everyone gathers on one platform, Inspigo, in search for inspirational podcast.

The circle graphic can be developed into various shapes, to portray Inspigo’s various contents. The implementation of thegraphic elements may vary; it also can be used as the graphicbackground by using the color combinations. As a holistic approach to serve and support both Gen Z & Millennials’ personal and professional development, Inspigo provides various contents; consisting of 4 pillars: Self, Surrounding, Skill and Knowledge. Each of the content pillar has their own set of cut paste stickers,with different shapes and colors combinations.

BRAND IDENTITY IMPLEMENTATIONS

CHARACTER ARCHETYPES

Inspigo wants to be your friend, a friendly companion for all times. The soft & cartoonish portrayal of the human characters will ease and soften Inspigo’s image as the friendly company that champions you, the personalities — as the heroes of professional & personal growth. The mixture of appearance between vectors (digital) and cut & paste graphics (physical) is a no-brainer way to go to portray the ever-present Inspigo, at any medium, at any times. The purpose is to portray the other side of life within the colors of The New Inspigo, characters that remain credible yet bespoke in their own nature.