PERSIKABO 1973 SEASON 2022/2023
Type of Work
Art Direction, Apparel, Branding & Identity, Social Media
Type of Client
Fashion & Sports
Art Direction, Apparel, Branding & Identity, Social Media
Type of Client
Fashion & Sports
Role
Art Director & Lead Designer
Team – Collaborators
* IMG- Maika Collective Studio (Agency)
* Adhoc Apparel (Kit Supplier)
Art Director & Lead Designer
Team – Collaborators
* IMG- Maika Collective Studio (Agency)
* Adhoc Apparel (Kit Supplier)
Project Status
Completed
Project Length - Year
2 Months - 2022
Completed
Project Length - Year
2 Months - 2022
Approaching the new BRI Liga 1 2022/2023 season, Persikabo 1973 approached us to further strengthen & continue their identity from last season’s creative direction I worked on previously. The club’s president entrusted us to further expand the narrative and visual identity of Persikabo 1973; mainly highlighting the club’s brand awareness within the youth & urban culture in Bogor & Jabodetabek area.
The previous season’s branding aims to distill its essence into far-reaching experiences; which can appeal to the football fan while being highly relevant to entertainment enthusiasts who are further away from football. In this season, Persikabo 1973 wants to continue that narrative consistency — expanding it.
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PERSIKABO 1973 2022/2023 HOME KIT CAMPAIGN LAUNCH
IMAGE BY CGXDSTRN VIA PERSIKABO 1973 & MAIKA COLLECTIVE STUDIO
A NEW CHAPTER:
'Cracks of Nature in the City (Bogor)' is the campaign title for the new season inspired by the phenomenon of natural elements that has creeped back into the city. Through the wild grasses, mosses growing in walls, pavements etc. Along with the growth of Bogor as a city, it is undeniable that nature will continue to exist and also develop in urban spaces. Inspired by the mosses and plants that thrive in the cracks of Bogor's urban space, on the brick walls and sidewalks.
IMAGE BY CGXDSTRN VIA PERSIKABO 1973 & MAIKA COLLECTIVE STUDIO
A NEW CHAPTER:
CRACKS OF NATURE IN THE CITY
'Cracks of Nature in the City (Bogor)' is the campaign title for the new season inspired by the phenomenon of natural elements that has creeped back into the city. Through the wild grasses, mosses growing in walls, pavements etc. Along with the growth of Bogor as a city, it is undeniable that nature will continue to exist and also develop in urban spaces. Inspired by the mosses and plants that thrive in the cracks of Bogor's urban space, on the brick walls and sidewalks.
This is a continuation of the narrative of 'Bogor Rain City' of last season which was posed as the cultural identity of the city; serving as the catalyst of nature. Bogor City will continue to have a strong natural identity, people who are inseperable from nature.
IDENTITY COLLATERALS
THE PERSIKABO GRAFITTI
The stylized Persikabo Grafitti is created as a casual identity used to portray Persikabo in a more urban & youthful manner. The idea is to further emphasize Persikabo’s more informal identity, merging with youth & urban culture by implementing the urban visual culture found in everyday life.
The grafitti is also featured in the back of all the kits as one of the visual identities of the new season. In forms of social media communication; it is used to bridge
THE HOME KIT
Cracks of Nature in the CityThe home kit of Persikabo 1973 needs to express a more street-styled, urban feel of fashion. By utilizing the retro-blocky panel silhouettes; the patterns embedded right in to create a very iconic imagery in-field & off-field. The main idea was to create a kit that could appeal to everydaywear yet maintaining a high-performing football kit.
THE HOME KIT
PATTERN
The pattern is used in home matches, and matches where the team is playing using their home kit. The home kit is inspired by the creeping cracks of nature within the concrete & bricks in the city; creating a geometric moss-like pattern within a mozaic geometry. The pattern is also utilized in this season’s social media visual communication.
HOME KIT LETTERING & NUMBERS
HOME KIT FLATLAYS
DETAILS & LETTERINGS
The typography of the kits sis continued from the last season’s designs with a more retro look; the idea is to create an iconic graphical identity that is very easily identifiable and also expresses & enhances the same creative direction; simulating the cracks of nature in the city.
HOME KIT DETAILS
THE HOME KIT IN ACTION FOR BRI LIGA 1 2022/2023 SEASON
IMAGE BY BRAMHADI JIWANDANA VIA PERSIKABO 1973 FC
2022/2023 SOCIAL MEDIA CAMPAIGN & GUIDELINES
ENTIRE WORLDS BY MARIO PEGAS IS A CREATIVE & DESIGN PRACTICE THAT FOCUSES ON SOLVING PROBLEMS THROUGH FORMING NARRATIVES & VISUAL STORYTELLING AS CARRIERS OF VOICES. OFFERING NEW EXPERIENCES & LANDSCAPES, THROUGH IDENTITIES, MYTHOLOGIES & EVENTUALLY, ENTIRE WORLDS; AS CREATIVE STRATEGIES TO CARRY LEGACIES & LEAVE A MARK.
CONTACT@MARIOPEGAS.INFO
(+62) x TEBET, JAKARTA
CONTACT@MARIOPEGAS.INFO
(+62) x TEBET, JAKARTA
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