COVER ART


KÉWORK

SUPER LYAN
Type of Work
Art Direction, Branding & Identity, Illustration

Type of Client
Entertainment & Music
Role
Art Director, Illustrator, Graphic Designer

Project Status
Completed
Project Length - Year
3 Month - 2020

In early 2020, Kéwork approached me for the creative direction for his next release; Super Lyan as his second single from his debut EP following the release of his first single, Flying in early January of 2020. Super Lyan was his second single which was set in New Europa (a fictional world we established prior the release of his first single); a fictional future Europe; from a dystopian future. The title ‘ Super Lyan’ is inspired by the bible story of Judah & The Lion.

In this story, The Lion exists as some sort of a mystical creature; a creature that inspires the people of New Europa. The Super Lyan bears the name of the Legendary Lion of Judah — The Insignia of the Revolution . Unbeknownst to the public, The Super Lyan Bar has long held a secret of being one of the biggest hideouts for The Revolution. In there lies potions, liquids & drinks on the surface deep down, a conspiracy is at bay. The Super Lyan Bar is also home to mercenaries, black market traders & miscellaneous criminals — it operates a gray area, an area of danger but full of hope within its walls. The Lion of Judah, the mythical & mysterious beast that roams the city limits of New Europa. Evades the naked eye, yet remains in spirit of those who believe that the true rulers of the city will take a stand once more. 





TITLE TYPOGRAPHY


THE LEGEND OF THE LYAN


This part of the promo posts tells the visual story of the Lyan (mythical - legendary animal) which is the namesake of the title of the song. This will be the first part of a three part teaser of the song. We will tease the animal in these posts, referencing its biology, behaviour, mystery, and unique features.

THE WORLD OF NEW EUROPA


Part II of the promo posts regards to a more narrative, story driven content (following the tradition of the Flying promo posts; police dossiers) which elaborates more on the background and the world-setting of the universe.

THE LYAN LIQUIDS


The last batch of the promo posts focuses more on the details of the story, we go to inside the Super Lyan Bar, whilst referencing the real life refreshments and telling an in-context story in the universe.



KEY ANIMATION






PROMOTIONAL ARTWORKS



VINYL LP
ENTIRE WORLDS BY MARIO PEGAS IS A CREATIVE & DESIGN PRACTICE THAT FOCUSES ON SOLVING PROBLEMS THROUGH FORMING NARRATIVES & VISUAL STORYTELLING AS CARRIERS OF VOICES. OFFERING NEW EXPERIENCES & LANDSCAPES, THROUGH IDENTITIES, MYTHOLOGIES & EVENTUALLY, ENTIRE WORLDS; AS CREATIVE STRATEGIES TO CARRY LEGACIES & LEAVE A MARK.

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