KEY ARTWORK


TRANSFORMASI SARINAH

Type of Work
Art Direction, Branding & Identity

Type of Client
Art & Culture
Role
Lead Graphic Designer

Team – Collaborators
* IMG- Maika Collective Studio (Agency)
John Carlo, Diandra Elmira, Felicia Setiawan
Project Status
Proposal

Project Length - Year
2020



A proposal for Sarinah Indonesia’s 2021 relaunch of the historic department store. As a creative consultant; we were tasked to reimagine Sarinah’s iconic visual identity in the style of modernist design. Through these illustrations; the idea is to portray a celebration of Sarinah’s placemaking history & as a tease & preparations for the relaunch for investors and public alike.






BRAND POSTERS
ENTIRE WORLDS BY MARIO PEGAS IS A CREATIVE & DESIGN PRACTICE THAT FOCUSES ON SOLVING PROBLEMS THROUGH FORMING NARRATIVES & VISUAL STORYTELLING AS CARRIERS OF VOICES. OFFERING NEW EXPERIENCES & LANDSCAPES, THROUGH IDENTITIES, MYTHOLOGIES & EVENTUALLY, ENTIRE WORLDS; AS CREATIVE STRATEGIES TO CARRY LEGACIES & LEAVE A MARK.

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